Wipfli's internal branding mantra is "One Wipfli". To get everyone on board with the mantra, Atomic Playpen created a brand video to air before annual meetings. The video tells the history of the company through motion graphics and uses the leaders within the company as the voiceover talent. To avoid desk interviews and uninteresting content, we laid each voiceover over video of each leader sitting silently in front of a white background. This style served to add interest and helped make the video a brand success.