Uponor, a leading manufacturer of heating and plumbing systems, approached Atomic Playpen for help with redesigning their US web presence. Prior to working with Atomic Playpen, Uponor only utilized their website to provide content for contractors. Atomic Playpen encouraged Uponor to consider creating a website that served contractors and also marketed the tremendous benefits of their products to consumers. Atomic Playpen recommended that Uponor invest in shooting beauty photography of high-end homes that had implemented their products. Atomic Playpen then used Flash to enable users to 'peel away' each beauty shot to reveal the Uponor in-floor heating product that lies beneath. This laid the foundation for a beautifully designed site that spoke to consumers about peace of mind, comfort; and luxury; while still addressing the needs of Uponor contractors. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting, Design, Photography, Development, Content Management (Assisted Client's partner in implementation of site on Sitecore), and Hosting.