The Toro Company is a global leader in turf maintenance equipment and precision irrigation systems. Atomic Playpen recently launched a dynamic marketing campaign for Toro to promote their new Toro 1800 Power Curve Electric Snowblower and Power Shovel products. This first-of-its-kind campaign includes a rich online presence and media buy, intended to generate significant product interest and sales. Toro Marketing Manager Christine Cheng explains, “We selected Atomic Playpen for their track record of creating web-centric campaigns that allow us to measure our sales and marketing success down to the retailer level. We can tie everything back to an ROI in real time.” In this case, measurement was imperative, as was finding an innovative way to look at a campaign differently. Atomic Playpen created a microsite and a series of dynamic banner ads featuring the Toro 1800 Power Curve and the Toro Power Shovel. The engaging microsite leverages hot spots on the product so consumers can explore the many features and benefits of the electric snow throwers. Video and actual Home Depot customer reviews are also provided at the site. Atomic Playpen digital agency services included: Account and Media Planning, Campaign Creative, Website, Online Banners and hosting.