The Schwan Food Company is a multibillion-dollar private company with over 17,000 employees. Its well-known Home Service business operates in every state in the continental United States. Schwan's wanted to add a menu planning tool to Schwans.com with a goal of increasing orders online. Atomic Playpen was brought in to create the online experience and hand off HTML templates to the Schwan's IT group for implementation on Schwans.com. Atomic Playpen's Strategy, User Experience and Design teams worked closely with Schwan's to create a menu planning tool that would enable customers to easily create an online calendar, search through Schwan's products, and drag & drop their menu selections into breakfast, lunch, or dinner day parts. Once a customer completes their menu plan they can purchase the products online, or print out their plan and place their order with the Schwan's home-delivery driver. Customers also have the ability to save their menu plan to their online account and duplicate the plan for future orders.

Atomic Playpen digital agency services included: Strategy, User Experience Design, Interface Design, and HTML Development.