Celebrity and customization drives sales.
AP worked with Polaris to develop a Flash product configurator for their Victory Motorcycle division. The configurator enabled users to customize and accessorize their favorite machines. The site also included video of renowned custom motorcycle designers Arlen and Cory Ness, which was used to lead the user through the customization process. Once the user built their perfect bike, they received a price summary, a screen saver of their configured machine, and the opportunity to schedule a test ride at a local Polaris dealer.