Atomic Playpen worked with Polaris Industries to develop a Flash motorcycle configurator for their Victory Motorcycle division. The configurator enabled users to customize and accessorize their favorite machines online. AP also produced multiple videos of renowned custom motorcycle designers Arlen and Cory Ness on location in California, which were used to lead the user through the motorcycle customization process. The configurator was fully integrated with Polaris Industries back-end systems so once the user built their perfect bike they would receive a price summary that they could print out and take to a local dealer for purchase. In addition, users could schedule a test ride at a local Polaris dealer, or download a screen saver of their configured motorcycle and dream about it until they were ready to purchase.