The Mall of America is much more than simply a shopping facility, it is truly a multi-faceted entertainment complex. That is why Atomic Playpen created an online space that offers an entertaining user-focused, rich media experience that caters to the needs of each individual. The site includes a My Account area so users can save their favorite stores, products, restaurants, etc.  In addition, the mapping capabilities offered on the site are truly innovative as the map system allows users to locate the stores they wish to visit, and then print out a map so they can quickly find them when they arrive at the mall. The map can even recommend the closest parking ramp based on the stores they wish to visit! Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Development, C4 Content Management, and Hosting.