As the fourth largest group life insurer in the country, Minnesota Life needed an integrated campaign to generate awareness of their brand and products. As a result, Atomic Playpen created a campaign highlighting Minnesota Life’s “Real Moments in Exceptional Service.” To promote the campaign and drive traffic to the campaign microsite, AP created a series of print ads that featured unique customer service stories from Minnesota Life employees. The ads ran in top insurance publications to raise awareness of Minnesota Life with corporate HR managers and to give them a better understanding of what truly makes Minnesota Life different.