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Bringing exceptional service to life.

Atomic Playpen is the agency of record for Minnesota Life, one of the top five group life insurers in the country. Atomic Playpen recently created an integrated campaign for Minnesota Life that emphasized their exceptional customer service. To tell this story, Atomic Playpen turned to the employees of Minnesota Life to showcase their "Real Moments in Exceptional Service." Atomic Playpen centered the campaign around a microsite featuring videos highlighting their service stories. Atomic Playpen also leveraged print ads, online banner ads, email, collateral and newsletters to generate awareness and traffic. To see other Minnesota Life campaign work samples, please refer to the related work below. Atomic Playpen digital agency services included: Discovery, Information Architecture, Design, Development, Video Production, Hosting.

Minnesota Life Securian Fact