As the fourth largest group life insurer in the country, Minnesota Life needed an integrated campaign to generate awareness of their brand and products. As a result, Atomic Playpen created a campaign highlighting Minnesota Life’s “Real Moments in Exceptional Service.” To promote the campaign, AP created a series of animated banner ads. Placed on various trade sites, these interactive, audience-specific banner ads served as supporting media along with an array of other campaign tactics to drive traffic to the campaign microsite.