Life Time Fitness is a major chain of health clubs located throughout the United States. Life Time Fitness has 92 centers in 20 states. Life Time Fitness wanted to turn their new-member brochure and welcome kit into an interactive online experience. Atomic Playpen created a Flash website that welcomes new members by name, customizes content to their location and walks them through the fitness club. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Flash Development, and Hosting.