Life Time Fitness is a major chain of health clubs located throughout the United States. Life Time Fitness has 92 centers in 20 states. Atomic Playpen partnered with Life Time Fitness to create a website for their triathlon series Race to the Toyota Cup. The triathlon series connects the six most prominent International distance races in the United States. It’s also responsible for introducing the first U.S. Open in the sport. The website serves as an online destination for race information, registration and results. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Development, Content Management, and Hosting.