Jack Link’s Beef Jerky is the leader in the meat snack category and well-known for its iconic Messin’ with Sasquatch campaign. Atomic Playpen is Jack Link's interactive agency of record. Jack Link's challenged AP to create a new website using innovative navigation. Atomic Playpen delivered a navigation style that used a series of channels and sub-channels that a user can quickly flip through to explore content. Jack Link's also wanted the new site to be comprised of 40% custom content, and 60% Jack Link's related content acquired via live feeds (RSS, Twitter, YouTube, Google Alerts, etc). After a robust Discovery and Information Architecture engagement, Atomic Playpen created a fresh, sophisticated look & feel for the brand that included over 150 custom photo treatments with messaging. In addition, Atomic Playpen's technology team developed an innovative, content manageable site for Jack Link's that requires minimal page refreshing while the user navigates. This approach gives the illusion of a Flash-based site even though it is actually an HTML/Flash hybrid. That way, users still receive a fluid interactive experience while Jack Link's receives the full benefits of HTML for SEO purposes.

Atomic Playpen also made the site social media friendly by enabling the majority of content to be easily shared across a large variety of social sites via drag and drop sharing technology. The new site is loaded with features and content, including television commercials, 50+ videos, 17 live data feeds, games, photos, interactive maps, and a new eCommerce storefront. Atomic Playpen partnered with fulfillment and eCommerce solution providers SkyBridge and Mainstreet to launch the new eCommerce store. The store enables Jack Link's to sell all of their meat snack products online as well as branded wearables such as t-shirts and hats. The tremendous volume of content in the site is editable by Jack Link's through C4, Atomic Playpen's content management system. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Development, C4 Content Management, and Hosting.