Hardcore Computer is a new company based in Rochester, Minnesota that manufactures high-end computers and servers. Hardcore Computer recently unveiled a first-of-its-kind computer in which components are completely submerged in a non-conductive liquid to prevent overheating, and maximize processor speed and performance. As a result, Hardcore computers patented liquid cooling technology easily out performs even the most serious competitors in the market. Atomic Playpen was called upon to design and develop an innovative eCommerce website that enables enthusiasts to configure their own computer online. At the heart of the website was a complex product configurator application. Atomic Playpen digital agency services included: Strategy, Campaign Creative, C4 Content Management, eCommerce Website and Online Banner Development, Print Advertising, Video Production, Collateral, and Hosting.