General Mills was looking to combine three Human Resources websites into a single, integrated intranet to help employees complete HR related tasks quickly and easily. Soon after engaging with Atomic Playpen, G&Me was born. In an effort to inform and drive people to the new intranet, AP also created a strategic launch campaign. This consisted of a series of posters, brochures and emails to drive traffic to a Flash-based intranet tour that gave an overview of the new intranet and communicated its benefits to over 15,000 General Mills employees. This solution was implemented on SAP with rave reviews by end users.