Bellisio Foods is the third largest producer of frozen entrees in the United States. Atomic Playpen created an integrated campaign featuring humor related to Mama Michelina, the inspiration behind the frozen food product line. The witty headlines throughout the campaign highlight the product benefits in a fun and intriguing way, while the design brings an old-world quality and heritage to the Italian-focused brand. The heart of the campaign is the new Michelina's website where clever 3D animation and humor combine for a great online brand experience. The website features a wealth of product information, healthy living tips, and coupons to download. Atomic Playpen digital agency services included: Discovery, Information Architecture, Design, Development, C4 Content Management, Flash, 3D Animation and Hosting.