Bellisio Foods is the third largest producer of frozen entrees in the United States. Atomic Playpen created an integrated campaign featuring humor related to Mama Michelina, the inspiration behind the frozen food product line. The witty headlines throughout the campaign highlight the product benefits in a fun and intriguing way, while the design brings an old-world quality and heritage to the Italian-focused brand. The print ad campaign ran nationally in food-related consumer magazines to drive traffic to retailers and the website. Atomic Playpen extended the humor under the michelina's frozen food package lids and across Michelinas.com to integrate the campaign. The website's lively 3D animation and witty headlines create a fun, interactive environment to explore Michelina's products. The website features a wealth of product information, healthy living tips, and coupons to download. Atomic Playpen digital agency services included: Account and Media Planning, Campaign Creative, Website Development, Print Advertising, Packaging and Hosting.