Bellisio Foods is the third largest producer of frozen entrees in the U.S., and the manufacturer of a line of frozen food products called Joy Of Cooking. Bellisio Foods licensed the famous cookbook brand identity, Joy of Cooking, and partnered with Atomic Playpen to develop a national campaign that featured a retro superwoman named Joy who battles the kitchen dragon. A champion of home cooked meals, Joy works with busy moms to help them provide healthy meals for their family. The interactive microsite plays a critical role in the campaign to educate consumers on the features and benefits of the product line. It also contains several fun videos that feature Joy and the Kitchen Dragon. To see other Joy Of Cooking campaign work samples, please refer to the related work below. Atomic Playpen digital agency services included: Discovery, Information Architecture, Design, Development, C4 Content Management, Video Production, and Hosting.