Aramark is a $12 billion dollar food, facilities, and clothing provider supplying businesses, educational institutions, sports facilities, and health care institutions. Aramark was launching a new mexican restaurant concept on campuses across the country called Zoca. Aramark invited Atomic Playpen to create a fun on-campus poster and ad campaign to break through the clutter and draw college students into the restuarant. Zoca restaurants sell large burritos and tacos, so Atomic Playpen used punchy headlines with attitude, bright mexican colors, and fun photos of students devouring Zoca food to make the campaign stand out. We knew the campaign was a succes when the posters began to disappear because students were stealing them and putting them up in their dorms! Atomic Playpen digital agency services included: Copywriting, Design, Photography and Production.