Atomic Playpen took March Madness to a whole new level when we decided to invite clients and friends to our Office Madness Party for a chance to take on ex-NBA superstar LaJay, one-on-one. Clients enjoyed food, drinks and fun while watching the Final Four. Plus, prizes were awarded to those who dared to take on LaJay and actually beat him at basketball, darts or bubble hockey (an Atomic Playpen favorite). The evening was promoted through a direct mailer (LeJay All-Star Poster), email, and a website where people could watch a humorous video on the life of LeJay and register for the party. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Video Production, Development and Hosting.