3M is a $26 billion dollar global company with over 79,000 employees and over 55,000 products. If you have pets, then you know how annoying loose fur can be! 3M Scotch recently launched a new product called Fur Fighter. The new technology from Scotch effortlessly removes pet hair from furniture and upholstery. Atomic Playpen and 3M Scotch partnered together to launch the new product online. The lovable website features a furry friend on the homepage. At the website users can watch a product demo video, see ratings and reviews, download a coupon, and find a distributor. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Flash Animation, and Content Management(Assisted Client in implementation of site on EWCD/Websphere).