3M is a $26 billion dollar global company with over 79,000 employees and over 55,000 products. 3M recently produced a selection of sponges that save fingernails from getting damaged. The new Scotch-Brite NailSaver sponges come in several varieties designed to handle the toughest jobs down to the most delicate. They also include grooves for the user's fingers, so that nails aren't subjected to the scrubbing process. Atomic Playpen was invited to create a site experience that begins with an interactive carousel of sponges so the user can first see all of his/her choices. Then, the site dives deeper into the nail-saving benefits and uses for each — eventually leading users to a where to buy page. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Flash Animation, and Content Management (EWCD/Websphere).