Website

 
Product interaction increases consumer sales for Post-it Flag+.

3M is a $26 billion dollar global company with over 79,000 employees and over 55,000 products. Atomic Playpen partnered with 3M Post-it to create a website to feature the 3M Post-it division's new flag+ highlighter and pen combo products and their benefits. The website was launched in time for back-to-school and includes a product demo video and a Flash interactive experience that allows users to grab a pen and highlight a page in a book, or pull out flags and place them on the page. The Flash experience clearly displays the product benefits, while the rest of the website conveys product information and drives users to distributors. Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting, Content Management (Assisted Client in implementation of site on EWCD/Websphere), Design, and Flash Development.

3M Fortune 500