3M is a $26 billion dollar global company with over 79,000 employees and over 55,000 products. 3M Command invited Atomic Playpen to partner with them on a new campaign to encourage college students to use Command adhesive back products on their dorm walls instead of nails. Atomic Playpen saw a wonderful opportunity to create a fun campaign that introduced the benefits of the product, while also providing students a good laugh. Atomic Playpen introduced 'Save The Walls', a spoof on the classic idea of 'Save The Whales'. The website features humorous public service announcements produced by Atomic Playpen urging people to save the walls, view product information, view dorm room decorating tips, register to win a Vespa scooter, and sign an online petition to end the abuse of walls (in return, the user received a coupon). Atomic Playpen digital agency services included: Strategy, Information Architecture, Copywriting & Design, Development, Content Management (Assisted Client in implementation of site on EWCD/Websphere), Video Production and Hosting.