We like causes, so we jumped at the chance to save walls. In fact, to launch 3M Command Strip brand's new college dorm products, we fabricated a campaign aimed at saving walls--by using wall-safe Command products instead of tape, nails, or, god forbid, tacks. The campaign launched nation-wide, and drove users to a microsite featuring fake PSA videos, product information, dorm decorating tips and coupons. Best yet--the campaign netted great results, significantly increasing Q3 sales for the client and reporting an average site visit of more than six minutes.